What we are looking for in the dream partner, as social psychologist at the University of Frankfurt, Rolf van Dick states, has not changed substantially within the last few millennia. However, the way we look for that person has revolutionized: in addition to traditional newspaper ads and dating shows on television, the internet offers endless flirting and contact opportunities. The latest for finding the dream partner is speed dating, where singles have only a few minutes to get to know each other. Not a bad idea, considering that we already decide within the first 40 seconds, if we find the potential partner attractive or not. Everything we perceive thereafter, is purely selective and will only confirm our first impression.